Terms of Service

These terms govern the rights and obligations of rights holders, brands, and the operator with respect to the rights registration and licensing services provided by Rightis.

Article 1 (Purpose)

These Terms govern the conditions, procedures, rights, obligations, and responsibilities applicable to the Rightis service ("Service") operated by The Backers Inc. ("Company"). Rightis is a rights infrastructure platform that registers, approves, licenses, and settles identity rights — face, voice, image, style, persona — for individuals and legal entities in the AI era. These Terms apply to all users, including rights holders, brands, agency managers, and administrators, and govern the contractual relationship between the Company and each user. The Terms take effect from the moment the user agrees and completes registration, and remain in force until account closure.

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Article 2 (Definitions)

1. "User" means a rights holder, brand, agency manager, or administrator account holder using the Service under these Terms. 2. "Rights Holder" means an individual or legal entity that has registered identity rights through the Service. 3. "Brand" means a corporate user — advertiser, studio, AI company, platform — that requests and executes licences for registered rights and pays the applicable fee. 4. "Asset" means an individual registered rights item, such as a face photo, voice sample, style reference, or persona response. 5. "Licence" means a contract approved explicitly by the rights holder that names usage scope, duration, media, territory, and price. 6. "Dispute" means a rights-related issue handled inside the Service, such as an unauthorised-use report or an asset-suspension appeal. 7. "Platform Fee" means the mark-up the Company applies to the brand's payment when a licensing transaction occurs.

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Article 3 (Service Provision)

The Company provides the following services. 1. Rights registration and identity verification across five asset tracks (face, voice, image, style, persona) 2. Brand-side licence request intake and rights-holder approval workflow 3. Contract execution, usage tracking, and settlement 4. Dispute system for unauthorised-use reports and asset-suspension appeals 5. Consoles, notifications, and reports for rights holders and brands Specific features, UI, and policies may change based on operational circumstances. Material changes will be announced in advance. The Service is offered on a continuous basis. It may be temporarily suspended for system maintenance, incident response, or third-party processor issues.

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Article 4 (Account Registration)

1. Users sign up via email verification and must accept these Terms and the Privacy Policy at signup. 2. Users under 14 years of age may sign up only with verified legal-guardian consent. 3. Brand users must additionally provide company name, contact name, business email, and inquiry purpose. The Company reviews and approves these signups. 4. The Company may reject or subsequently terminate any signup that involves: - False or misleading information - Identity misuse - Activity that disrupts the Service - A prior history of violating applicable law or these Terms

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Article 5 (Rights Registration)

1. Rights holders may register face, voice, image, style, and persona rights after identity verification (KYC). 2. When registering an asset the rights holder warrants that they are the rightful holder of the underlying right. The Company may reject submissions that are clearly improper (someone else's likeness, tampered material). 3. Registered assets are protected by the Company's technical safeguards: encryption at rest, role-based access control, and audit logging. 4. Registered data is never sold or provided externally as AI training material without the rights holder's explicit consent. 5. Rights holders may request modification or deletion of registered data at any time. Deletion is processed once any in-flight licensing transactions are settled. 6. The Company communicates the reasons for review rejection, asset suspension, or registration cancellation, and the rights holder may request a re-review through the appeal procedure.

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Article 6 (Licensing Transactions)

1. Every licensing transaction requires the rights holder's explicit approval. No asset may be used without that approval. 2. A licence contract must specify: - Usage scope (target asset, intended media) - Duration (start date, end date) - Territory (country, global) - Price and settlement terms - Whether AI-generation methods are used (training / generation / synthesis) 3. The rights holder may approve, decline, or counter-propose a request. The brand may revise its offer during negotiation. 4. Any use outside the agreed scope is considered unauthorised. The rights holder may report it through the dispute system. 5. The Company is an intermediary platform, not a party to the transaction. Performance is the responsibility of the rights holder and the brand.

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Article 7 (Fees and Settlement)

1. Rights-holder registration is free. The Company does not charge signup, registration, or maintenance fees to rights holders. 2. When a licensing transaction occurs, the Company charges a platform fee (mark-up) on the brand's payment. The current rate is 10% of the transaction amount. Changes are announced at least 30 days in advance. 3. Settlement follows the cycle and method named in the licence contract. The Company provides each rights holder with a transaction statement and a settlement report. 4. The Company may delegate payment processing to a third-party payment gateway. Delegation details are documented in the Privacy Policy. 5. Refunds and transaction disputes are handled under the Company's refund policy and dispute procedure.

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Article 8 (Prohibited Conduct)

Users shall not engage in any of the following. 1. Falsely registering another person's likeness, voice, image, or style as their own 2. Infringing registered rights through use outside the agreed scope 3. Disrupting Service operations or circumventing or attacking security systems 4. Improperly exploiting minors or registering inappropriate minor-related content 5. Using automated tools (bots, crawlers) to collect or reproduce the Service without permission 6. Commercially reusing the Service or its data without the Company's prior written consent 7. Maliciously or repeatedly abusing the dispute system The Company may suspend assets, suspend accounts, or terminate contracts without prior notice when such conduct is confirmed.

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Article 9 (Limitation of Liability)

1. The Company is an intermediary platform, not a party to licensing transactions. Performance is the responsibility of the rights holder and the brand. 2. The Company is not liable for damage caused by events outside its reasonable control, such as force majeure, network outages, or third-party processor failures. 3. The Company does not warrant the accuracy, legality, or appropriateness of information entered by users. First-line responsibility for disputes arising from that information rests with the information provider. 4. The Company's liability is limited in all cases to direct damages. It does not extend to indirect, consequential, or lost-profit damages. 5. The Company remains liable under applicable law for damage caused by its wilful misconduct or gross negligence.

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Article 10 (Dispute Resolution)

1. Unauthorised-use, asset-suspension, and licence-violation disputes are handled first through the Company's dispute system. 2. A rights holder whose asset has been used without permission may file a dispute report. The operations team reviews the evidence and, if the claim is upheld, suspends the asset. 3. A rights holder who disagrees with an asset-suspension decision may file an appeal. If the operations team agrees on re-review, the asset is reactivated. 4. Severe cases are escalated to the legal-review team for handling. 5. Disputes between the Company and users are resolved first by good-faith negotiation. Failing that, the laws of the Republic of Korea apply and the Seoul Central District Court has jurisdiction.

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Article 11 (Amendments)

1. The Company may amend these Terms in response to changes in law or operational policy. 2. Amendments are announced through the Service and by email at least 7 days before they take effect. Amendments unfavourable to users are announced at least 30 days in advance. 3. Users who disagree with an amendment may close their account before the effective date. In-flight licensing transactions continue to be governed by the prior Terms. 4. Continued use of the Service after the effective date constitutes acceptance of the amended Terms. 5. The Company makes the amendment history available inside the Service for review.

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Last updated: May 2026