Terms of Service

These terms govern the rights and obligations of rights holders, brands, and the operator with respect to the rights registration and licensing services provided by Rightis.

Article 1 (Purpose)

These Terms govern the conditions, procedures, rights, obligations, and responsibilities applicable to the Rightis service ("Service") operated by The Backers Inc. ("Company"). Rightis is a rights infrastructure platform that registers, approves, licenses, and settles identity rights — face, voice, image, style, persona — for individuals and legal entities in the AI era. These Terms apply to all users, including rights holders, brands, agency managers, and administrators, and govern the contractual relationship between the Company and each user. The Terms take effect from the moment the user agrees and completes registration, and remain in force until account closure.

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Article 2 (Definitions)

1. "User" means a rights holder, brand, agency manager, or administrator account holder using the Service under these Terms. 2. "Rights Holder" means an individual or legal entity that has registered identity rights through the Service. 3. "Brand" means a corporate user — advertiser, studio, AI company, platform — that requests and executes licences for registered rights and pays the applicable fee. 4. "Asset" means an individual registered rights item, such as a face photo, voice sample, style reference, or persona response. 5. "Licence" means a contract approved explicitly by the rights holder that names usage scope, duration, media, territory, and price. 6. "Dispute" means a rights-related issue handled inside the Service, such as an unauthorised-use report or an asset-suspension appeal. 7. "Platform Fee" means the mark-up the Company applies to the brand's payment when a licensing transaction occurs.

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Article 3 (Service Provision)

The Company provides the following services. 1. Rights registration and identity verification across five asset tracks (face, voice, image, style, persona) 2. Brand-side licence request intake and rights-holder approval workflow 3. Contract execution, usage tracking, and settlement 4. Dispute system for unauthorised-use reports and asset-suspension appeals 5. Consoles, notifications, and reports for rights holders and brands Specific features, UI, and policies may change based on operational circumstances. Material changes will be announced in advance. The Service is offered on a continuous basis. It may be temporarily suspended for system maintenance, incident response, or third-party processor issues.

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Article 4 (Account Registration)

1. Users sign up via email verification and must accept these Terms and the Privacy Policy at signup. 2. Users under 14 may create an account. Korean law requires a legal guardian's consent for them. Date of birth is entered by the user during rights-holder registration; where a date of birth verified by mobile carrier verification exists, that value prevails. A guardian's consent is confirmed through the guardian's own mobile carrier verification. Until mobile carrier verification is connected we have no way to confirm that consent, so during that period we do not accept rights-holder registration from users under 14. An account confirmed to be under 14 cannot use any function other than signing in, the consent process, and requesting account deletion until the guardian's consent is confirmed. 3. A user who deletes their account may not sign up again for one month from the date of deletion. This prevents sign-up rewards from being claimed more than once through repeat registration. We identify the same person by the duplicate-registration information (DI) from mobile carrier verification, so this paragraph also applies from the date mobile carrier verification is connected. 4. Brand users must additionally provide company name, contact name, business email, and inquiry purpose. The Company reviews and approves these signups. 5. The Company may reject or subsequently terminate any signup that involves: - False or misleading information - Identity misuse - Activity that disrupts the Service - A prior history of violating applicable law or these Terms

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Article 5 (Rights Registration)

1. Rights holders may register face, voice, image, style, and persona rights. Registration itself does not require identity verification. Listing a registered right in the public registry requires face verification (matching a live selfie against the registered face), and entering a contract or receiving a settlement requires legal-name verification (mobile carrier verification or document check). 2. When registering an asset the rights holder warrants that they are the rightful holder of the underlying right. The Company may reject submissions that are clearly improper (someone else's likeness, tampered material). 3. Registered assets are protected by the Company's technical safeguards: encryption at rest, role-based access control, and audit logging. 4. Registered data is never sold or provided externally as AI training material without the rights holder's explicit consent. 5. Rights holders may request modification or deletion of registered data at any time. Deletion is processed once any in-flight licensing transactions are settled. 6. The Company communicates the reasons for review rejection, asset suspension, or registration cancellation, and the rights holder may request a re-review through the appeal procedure.

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Article 6 (Licensing Transactions)

1. Every licensing transaction requires the rights holder's explicit approval. No asset may be used without that approval. 2. A licence contract must specify: - Usage scope (target asset, intended media) - Duration (start date, end date) - Territory (country, global) - Price and settlement terms - Whether AI-generation methods are used (training / generation / synthesis) 3. The rights holder may approve, decline, or counter-propose a request. The brand may revise its offer during negotiation. 4. Any use outside the agreed scope is considered unauthorised. The rights holder may report it through the dispute system. 5. The Company is an intermediary platform, not a party to the transaction. Performance is the responsibility of the rights holder and the brand.

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Article 7 (Fees and Settlement)

1. Registering as a rights holder is free. We charge no sign-up, registration, or maintenance fee. 2. When a licence is agreed, the Company takes a platform fee of 15% of the agreed amount, borne 7.5% by each side. - The brand pays the agreed amount plus 7.5%. - The rights holder receives the agreed amount less 7.5%. 3. The rate is fixed at the moment the licence is agreed. A later change to the rate does not apply to licences already agreed. Rate changes are announced at least 30 days in advance. 4. Settlement follows the cycle and method stated in the licence. The Company provides the rights holder with a transaction statement and a settlement report. 5. The Company may engage a payment gateway to process settlement; that engagement is disclosed in the Privacy Policy. 6. Refunds and dispute mediation follow the Company's refund policy and dispute procedure. 7. Payment is not yet connected, so no money actually moves. The pay button on a contract only switches the contract to active. The fees and payment in this Article apply from the date a payment method is connected.

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Article 8 (Prohibited Conduct)

Users shall not engage in any of the following. 1. Falsely registering another person's likeness, voice, image, or style as their own 2. Infringing registered rights through use outside the agreed scope 3. Disrupting Service operations or circumventing or attacking security systems 4. Improperly exploiting minors or registering inappropriate minor-related content 5. Using automated tools (bots, crawlers) to collect or reproduce the Service without permission 6. Commercially reusing the Service or its data without the Company's prior written consent 7. Maliciously or repeatedly abusing the dispute system The Company may suspend assets, suspend accounts, or terminate contracts without prior notice when such conduct is confirmed.

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Article 9 (Limitation of Liability)

1. The Company is an intermediary platform, not a party to licensing transactions. Performance is the responsibility of the rights holder and the brand. 2. The Company is not liable for damage caused by events outside its reasonable control, such as force majeure, network outages, or third-party processor failures. 3. The Company does not warrant the accuracy, legality, or appropriateness of information entered by users. First-line responsibility for disputes arising from that information rests with the information provider. 4. The Company compensates ordinary damages. Damages arising from special circumstances the Company knew or could have known are governed by applicable law. 5. The Company remains liable under applicable law for damage caused by its wilful misconduct or gross negligence.

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Article 10 (Dispute Resolution)

1. Unauthorised-use, asset-suspension, and licence-violation disputes are handled first through the Company's dispute system. 2. A rights holder whose asset has been used without permission may file a dispute report. The operations team reviews the evidence and, if the claim is upheld, suspends the asset. 3. A rights holder who disagrees with an asset-suspension decision may file an appeal. If the operations team agrees on re-review, the asset is reactivated. 4. Severe cases are escalated to the legal-review team for handling. 5. Disputes between the Company and users are resolved first by good-faith negotiation. Failing that, the laws of the Republic of Korea apply and the Seoul Central District Court has jurisdiction.

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Article 11 (Amendments)

1. The Company may amend these Terms in response to changes in law or operational policy. 2. Amendments are announced through the Service and by email at least 7 days before they take effect. Amendments unfavourable to users are announced at least 30 days in advance. 3. Before the Service formally launches, however, an amendment may take effect on the day it is announced. The fact and content of the amendment are still announced the same way. 4. Users who disagree with an amendment may close their account before the effective date. In-flight licensing transactions continue to be governed by the prior Terms. 5. Continued use of the Service after the effective date constitutes acceptance of the amended Terms. 6. The Company makes the amendment history available inside the Service for review.

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Last updated: 24 September 2026