Encrypted at rest
Photos and rights data are encrypted on disk and in transit. They are used only for rights registration and license approvals.
Register your rights before AI makes you.
Face, voice, image, persona. Register your identity rights for the AI era, permit the uses you want, and act on the ones you did not.
Example
Lee Min-woo
Shinhwa, represented by Backers Entertainment
Check before generating, live
A representative case. Rightis manages and tracks the rights by purpose of use.
See the difference registration makes.
Used as follows.
What the AI service gets
Checking
A live call to the public lookup API. Originals are never shown.
What brings you here?
Check if my photo was misused
No sign-up, free, about 30 seconds
Check nowRegister my face and voice rights
Start with a single photo
Start registeringRegister our artists and characters
Management companies and IP holders, many at once
Register as organisationUse registered rights, properly
Brands, AI services, studios
Request permission to useRegulation is taking shape
The law has started to deal with AI faces and voices.
Since May 2026 US platforms must remove non-consensual intimate imagery within 48 hours of a valid request, and the FTC has begun enforcing it. AI-generated and AI-altered images are covered. In January 2026 Korea's AI Framework Act took effect, requiring generative AI output to be labelled.
Regulation moves first toward punishing unauthorised use. That leaves one question open. Whose right is this, and which use was permitted? Something has to hold that record.
In force
TAKE IT DOWN Act
Enacted May 2025; platform duties from 19 May 2026
Covered platforms must provide a removal request process for non-consensual intimate imagery and take the image, plus known identical copies, down within 48 hours of a valid request. AI-generated and AI-altered images are covered. The FTC has begun enforcement.
In force
ELVIS Act (Tennessee)
In force since 1 July 2024
The first US state law to protect voice as a property right, aimed squarely at AI tools that clone a person's voice without consent. Signed 21 March 2024; 2024 Tenn. Pub. Acts ch. 588.
In force
AI Framework Act (Korea)
In force since 22 January 2026
Providers of generative AI must label output as AI-generated. Deepfake output requires a label a viewer can actually see. Fines are held back during an initial grace period.
In force
Unfair Competition Prevention Act (Korea)
In force since 8 June 2022
Using a well-known person's name, likeness or voice for your own business, against fair commercial practice and to their economic detriment, is an act of unfair competition. This is the practical basis for commercial likeness and voice claims in Korea.
Rightis registers faces, voices, images and personas, and records the permitted uses and contracts.
It has already started
Voices are being priced.
$22M
paid to the owners of voices
What the AI voice company ElevenLabs reports paying people who lent their voice to its marketplace. Famous and historical voices can be listed only by the person or their estate, with term, territory and channel set by contract.
Source: ElevenLabs
20 a month
what you can make and what you can sell split apart
The AI music service Suno leaves generation open to your credits but caps how much you can export. The structure came out of licence agreements with the record industry, not out of server cost.
Source: Suno terms update
Two companies arrived at the same place: making a voice is open, while whose voice it is and what was permitted has to become a record. A registry is where that record lives.
Misuse check
Has your face been used
by AI without permission?
Compare your original photo with a suspicious one to check whether it is the same person. Free, no sign-up.
- 01Upload photos Two photos: your original and the suspicious one.
- 02AI analysis We analyse whether the two faces belong to the same person.
- 03Result + protection A high similarity leads straight to a misuse report and, if you want, to proposals from partner law firms.
Compare your original photo with a suspicious one to check whether it is the same person. Large photos are compressed automatically
How it works
Only registered rights
are used with permission.
One flow from rights registration to brand matching, licensing, and settlement.
Register
VerifiedAfter identity verification, register your face, voice, image, style, and persona rights. All data is encrypted at rest.
Match
MatchedBrands, studios, and AI companies find the rights they need and connect with verified holders.
Contract
ConfirmedDefine usage scope, term, media, territory, and price as a contract — and record every use and payout.
What it looks like inside an AI tool
Before an AI tool makes someone's face or voice, it asks our public server first. Below is the real request and the real answer, exchanged just now.
Public MCP server
/api/public-mcp/mcpCan I train on this person's photos
tool call rights_lookup, rights_id BR-XV7E-8X7Z-ERB7
Checking
The line above is composed from that response. It is not a rehearsed sentence.
Once you know, we tell you where to file
Nineteen channels across portals, communities, government bodies and global platforms, with what each one demands. Every address was opened and checked.
Where a channel accepts a representative, Rightis prepares the report and the evidence and files it for you.
The first integration
BSIDE, a fan interaction service, is being built on Rightis.
BSIDE lets fans talk to a celebrity's official AI character, and we are building it ourselves. What the celebrity and their agency permit is registered on Rightis, and the integration is in place to check before generating and to log the use. The lookup on the screen above is a real server response, not a mock-up.
Built on Backers100 data
Built on the public profiles of 1,842 public figures, for registration and misuse checks.
Rightis draws on the public profiles and activity data that Backers100 (backers100.com) analyses daily across 1,842 K-pop artists, actors and broadcasters. An agency finds an artist by name and invites them, and once the artist or the agency takes it over it becomes their rights profile as it stands.
1,842
K-pop artists, actors and TV personalities analysed daily by Backers100
6 signals
Media, positive impact, momentum, search interest, fan signals, brand influence
Daily
Influence scores computed from public coverage, search trends and fan signals
Data protection
Your data, secured by design.
Never used for AI training without consent
We never sell or share registered data with AI training pipelines without your explicit consent.
Delete anytime
Rights holders can request full deletion of their data at any time from the console.
Questions
Frequently asked questions
Can I register with just one photo?
One clear front-facing photo is enough to start. You can add profile angles and different expressions later to sharpen matching accuracy.
Where do you use my photos?
Only inside rights registration and the approval flow. Brands see them when they file a license request. Nothing leaves those surfaces.
Do you train AI on my data?
No. We do not sell or share registered data with external AI models without your explicit consent.
Does registering give me immediate legal protection?
Registration is a way of recording your rights and how you intend them to be used. When you later respond to misuse, it gives you a record of when you registered and what conditions you had set at the time. How far legal protection extends, and what weight the record carries as evidence, depends on the law of each country and on the individual case.
Can I delete my data?
Yes. Submit a deletion request from your rights holder console. Anything caught up in an active licensing transaction settles first; everything else is removed permanently.
How does a brand license my likeness?
A brand sends a license request that names scope, duration, media, territory, and price. Nothing moves until you approve it.
Do I have to approve every incoming request?
Yes. If you pre-allow certain scopes in your rights use settings, requests inside them are approved automatically. You can also decline or ask to negotiate.
What does it cost?
Registration is free for rights holders. The platform charges a fee only when a licensing transaction goes through, applied to the brand's payment.
Partners
Rightis is an NVIDIA Inception partner. ChatGPT, Claude and Gemini connect through the MCP connector and OpenAPI, so an agent checks rights before generating and logs the use. BSIDE is the first service we are building to run a celebrity's likeness, voice and persona on Rightis.