What are likeness rights in the age of AI?
Likeness rights mean your face is not photographed, published or used without your permission. Now that AI can rebuild your face from a few photos, the right has widened to your voice and your manner of speaking. Rightis calls the three together identity rights: the rights to your face, voice and persona.
Rightis is a public registry that registers those rights, grants use, records it and settles it. Celebrities and the general public alike sign up directly; AI services and brands check the registration and request permission.